This project was designed as a test for a job application at IxDF for the role of Motion designer.

The goal was to treat this project as a client project and deliver an approximately one minute of animation explaining concepts like Personas, Minimal Viable Product, Minimal Lovable Product, and the Persona weighted feature matrix in a personal style different from the existing style of the company.

First challenge was to decide how to present these complex ideas with examples that are easy to compare and understand.

My stylistic approach was to illustrate and animate elements using a combination of keyframe animation and frame by frame animation. Another key decision was to use a character in different instances to illustate key elements considering the mandatory topics.

The results where appreciated and inline with the requirements for the test regarding style, interpretation and duration.

In this form the project delivered successfully the concepts through a fun and relatable aesthetic. Working on this project thought me how to simplify more complex concepts and devise a structured production plan.