New Dawn ABA – Webflow Website Development & Analytics Infrastructure
Client
New Dawn ABA
Healthcare / Applied Behavior Analysis (ABA Therapy)
Overview
New Dawn ABA is an ABA therapy provider focused on helping children with autism build meaningful, real-world skills through compassionate, evidence-based care. The objective was to deliver a clear, family-friendly website that communicates trust and warmth, while supporting lead capture, location expansion, and performance tracking.
The project combined Webflow development with a modern analytics, security, and performance stack to support marketing, recruitment, and growth across multiple states.
Scope of Work
The engagement focused on Webflow implementation alongside analytics, tracking, and infrastructure configuration.
The scope included:
• Webflow website development and structure
• Responsive design across all devices
• CMS-ready pages for resources, careers, and locations
• Lead and intake form implementation
• Analytics and tag management setup
• Advertising and conversion tracking
• Performance, CDN, and security configuration
All copy, branding, and service details were provided by the client.
This allowed smooth interactions while keeping the site maintainable.
Challenges
The main challenge was coordinating multiple analytics, monitoring, and advertising tools without affecting page speed or usability. The website also needed to balance emotional clarity for parents with the technical needs of marketing and operations teams.
Solution
We delivered a clean, scalable Webflow build supported by Google Tag Manager for flexible tracking control. Analytics, monitoring, and security tools were layered carefully to ensure accurate data flow, protected forms, and reliable performance without adding friction for users.
Results
• Fully responsive Webflow website delivered
• Clear, family-focused user experience
• Scalable CMS and location structure
• End-to-end analytics and conversion tracking
• Secure, high-performance infrastructure
• Strong foundation for marketing and expansion
The final website supports both compassionate care delivery and data-driven growth.
Tools & Technologies
• Webflow
• Webflow CMS
• Google Analytics
• Plausible
• Google Tag Manager
• DoubleClick Floodlight
• Sentry
• reCAPTCHA
• Cloudflare
• React (platform usage)
• jQuery
Delivered a responsive, scalable Webflow site for New Dawn ABA, combining a family-friendly experience with a strong analytics foundation for data-driven growth