Sunday Bedding Store

Hakeem Adjei

Took on a brief to explore ideation into building an identity system made up of a logo, a mood board and visual elements.
Sunday is a Bedding Store Brand that is looking at building a calm, playful but intentional brand voice for their customers. I explored colours that evoke those attributes. I explore visual sensitivity in designing this.
Creative Service: Brand Identity / Social Media Template Elements
Fig 1.
Fig 1.
Fig 2.
Fig 2.
Style Guide
Style Guide
Product Tags
Product Tags
Product Tag
Product Tag
Alt Logo
Alt Logo
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Visual Identity System
Visual Identity System
UX Research Case Study
UX Research Case Study