Bonafx is a proprietary trading firm that funds traders after they pass an evaluation challenge. I designed the full marketing website from scratch, building a visual identity and page structure that communicates trust, simplicity, and speed from the first scroll to the final CTA.

The design direction centers on a light, clean base with a bold red and black accent system. Red carries energy and urgency, the right tone for a trading platform where speed and decisiveness matter. Black grounds the layout with authority. Together they create a visual language that feels premium without being cold, and confident without being aggressive.

Every section uses generous white space to let the content breathe, keeping the page from feeling cluttered despite the amount of information it needs to communicate.

The pricing section uses an interactive-style tab component to let users select their account type and size. The active state is highlighted in red, making the selected option immediately clear. Below the selector, a comparison table breaks down the rules across challenge steps with a clean grid layout, reducing the cognitive load of understanding a multi-step evaluation process.

The section closes with a prominent price display and a single "Get Funded" CTA, keeping the conversion path direct. Payment method logos sit below the button to quietly address any trust concerns around transactions.

The page closes with "Our Capital, Your Edge" flanked by 3D red gift box graphics that tie back to the reward visual language introduced earlier in the page. This creates visual bookending across the design, giving it a cohesive, intentional feel rather than a collection of disconnected sections.

Live website here -