Creative Social Media Content Strategy For A Branding Campaign by Michelle Kyra D’SouzaCreative Social Media Content Strategy For A Branding Campaign by Michelle Kyra D’Souza

Creative Social Media Content Strategy For A Branding Campaign

Michelle Kyra D’Souza

Michelle Kyra D’Souza

An out-of-the-box content strategy formulated on the basis of local consumer psychology, this campaign resulted in a tremendous amount of footfall in the mall. The aim was to establish the mall in the minds of localites as a one-stop shop for all their needs and wants!
I also assisted in the design process to ensure content-design alignment.
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Posted Oct 7, 2022

Designed for a branding campaign for a prominent local mall, the idea was to promote all the mall has to offer in a way that consumers feel a lifestyle connect