Visual Identity & guidelines for Atlas 🧭

Atlas is an online marketplace designed to connect communities in remote areas, providing access to essential goods and services. Currently in alpha testing, the app enables users to discover what their neighbours are selling and facilitate local transactions.

To attract investors and key stakeholders for the upcoming beta testing in 2025, we developed a visual identity, landing page, and overall look and feel for the mobile app.

The logo features an arrowhead that symbolises the app's search feature, while the gradient background, inspired by the night sky, reflects the remote setting. Animated graphs help communicate their principles across digital mediums.

Photography features community members in remote areas, capturing them as both buyers and sellers. The style emphasises natural, candid poses that convey genuine interactions and connections.