Visual Identity & guidelines for Atlas 🧭

Adhi Hertanto

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Brand Designer

Graphic Designer

Motion Designer

Adobe After Effects

Adobe Illustrator

Figma

Atlas is an online marketplace designed to connect communities in remote areas, providing access to essential goods and services. Currently in alpha testing, the app enables users to discover what their neighbours are selling and facilitate local transactions.
To attract investors and key stakeholders for the upcoming beta testing in 2025, we developed a visual identity, landing page, and overall look and feel for the mobile app.
The logo features an arrowhead that symbolises the app's search feature, while the gradient background, inspired by the night sky, reflects the remote setting. Animated graphs help communicate their principles across digital mediums.
Photography features community members in remote areas, capturing them as both buyers and sellers. The style emphasises natural, candid poses that convey genuine interactions and connections.
Logo
Logo
Symbol
Visual identity guidelines
Animated chart
Animated chart
Name card
Name card
Billboard
Billboard
Product concept
Product concept
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Posted Nov 2, 2024

Visual identity and guidelines for Atlas, an online marketplace designed to connect communities in remote areas.

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Brand Designer

Graphic Designer

Motion Designer

Adobe After Effects

Adobe Illustrator

Figma

Illustrations
Illustrations
Web & App Designs
Web & App Designs
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