Demland Properties - Real Estate Landing Page Role: UIUX Designer Scope: UX/UI Design. Wireframing . Website Design

Demlad Properties is a real estate agency specializing in residential and commercial property sales, rentals, and investment opportunities. The company needed a modern, conversion-focused landing page to establish credibility, generate quality leads, and compete in an increasingly digital real estate market. The landing page serves as the primary digital touchpoint for potential clients discovering Demlad Properties through search engines, social media, and referrals. The goal was to create a professional online presence that builds trust immediately and converts visitors into qualified leads. Problem Demlad Properties relied heavily on word-of-mouth referrals and traditional marketing but lacked a strong digital presence. Potential clients searching online couldn't find comprehensive information about available properties, services, or the company's track record. The existing website was outdated with poor mobile experience, slow loading times, and no clear call-to-action, resulting in high bounce rates (78%) and minimal lead generation. Competitors with modern, user-friendly websites were capturing market share from digital-first property seekers. The agency was missing opportunities with younger buyers and investors (aged 28-45) who prefer researching properties online before contacting agents. There was no efficient way to showcase the property portfolio, and interested clients had to call or visit the office for basic information, creating friction in the buyer journey. The lack of social proof (testimonials, success stories) made it difficult for new clients to trust the agency without personal referrals. Solution Designed a clean, modern landing page with hero section featuring high-quality property imagery and a compelling value proposition: Implemented strategically placed call-to-action buttons throughout the page: "Explore All Properties," "Schedule Consultation," to capture leads at different stages. Added a services section clearly outlining what Demlad Properties offers: Property Sales, Rentals, Investment Advisory, and Property Management. Designed a trust-building section with client testimonials, years of experience badge, and key statistics (properties sold, satisfied clients, locations covered). Built a mobile-first responsive design ensuring seamless experience across all devices, crucial for on-the-go property searches. Implemented fast-loading optimized images and lazy loading to improve page speed and reduce bounce rate. Created "Why Choose Demlad Properties" section highlighting unique selling points: market expertise, personalized service, transparent pricing, and after-sales support.