Elvira tea house: logo desing

Juana Zabaleta

Brand Designer
Logo Designer
UI Designer
Adobe Illustrator
Adobe Photoshop

Creative process

The logo designing process for this tea brand was a journey infused with meaning and purpose. Thorough research laid the foundation, understanding the brand's values and target audience. Inspired brainstorming sessions yielded concepts that captured the essence of tea - leaves, cups, and natural elements. A special touch emerged as the design incorporated the hands of the brand owner's grandmother, symbolizing heritage and the tea-making tradition passed down through generations.
Typography choices exuded elegance and legibility, while a carefully curated color palette evoked harmony and natural beauty. Through iterative feedback loops and collaboration, the chosen concept was refined, ensuring scalability and clarity across mediums. The final result was a thoughtfully crafted logo that encapsulated the essence of the brand, leaving a lasting impression on consumers.
The heartfelt connection to the brand owner's grandmother added a profound layer of authenticity and nostalgia. The brand name itself paid homage to her, reflecting the wisdom, love, and cherished memories created over tea. The hands in the design became a symbol of heritage, infusing the logo with a personal touch and a reminder of the rich family traditions behind the brand. This logo became more than just a design; it embodied a legacy, connecting the past with the present and inviting tea enthusiasts to be part of a meaningful journey.

2023

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