Designed a complete health and wellness platform that makes medical treatments accessible and approachable. Created an end-to-end experience from discovery to membership, focusing on making complex health information feel simple and trustworthy.

Complete platform redesign from landing page to product details

Mobile-first responsive design with seamless cross-device experience

Complex information architecture for medical products and memberships

Trust-building visual system for health and wellness credibility

E-commerce integration with subscription-based pricing models

Content strategy for sensitive health topics

Making Medical Information Accessible Health platforms often feel clinical and intimidating. I focused on creating warm, approachable visuals with clear photography and friendly typography that makes users feel comfortable exploring sensitive topics.

Complex Product Categorization The platform needed to organize everything from weight loss programs to specific medications. I created a card-based system that groups related treatments while maintaining clear hierarchy and easy navigation.

Building Trust in Health Services Since users are making important health decisions, every design choice needed to communicate professionalism and reliability. Used clean layouts, consistent branding, and clear pricing to build confidence.

Subscription Model Clarity Designed membership tiers that clearly communicate value without overwhelming users. The Balance and Ignite memberships needed to feel distinct while maintaining brand consistency.

Hero section with clear value proposition and treatment categories

Interactive product cards with detailed medication information

Membership comparison with visual product representations

Mobile-optimized layouts for on-the-go health management

Trust indicators and professional medical backing

Clear pricing structure with transparent membership benefits

Used a clean, medical-inspired color palette with blue accents that communicate trust and professionalism. The design balances approachability with credibility—friendly enough to feel welcoming, professional enough to trust with health decisions.

Figma for design system and responsive prototyping

Photography curation for authentic, diverse representation

Information architecture for complex medical content

Mobile-first design principles for accessibility

Membership UX patterns for clear subscription flows

Created a platform that successfully communicates complex health information while maintaining user trust. The design supports both individual product sales and recurring membership revenue through clear, compelling presentations.

Every interaction was designed to reduce anxiety around health decisions. From the welcoming hero imagery to the clear product explanations, the platform guides users confidently through their health journey.