SoulSpace | Yoga Studio

For the SoulSpace branding project, a cohesive visual identity was developed to align with the studio’s focus on both yoga and psychotherapy. The brand aims to create a serene and inclusive atmosphere that encourages personal growth, mindfulness, and psychological well-being.

The logo, central to the branding, symbolizes balance between body and mind. A character in a meditation pose represents yoga, while the semi-circle above reflects the mind’s space—symbolizing personal mental space and psychological introspection.

In addition to the brand identity, product packaging for SoulSpace’s yoga mats, candles, and water bottles was designed. A soft color palette was chosen to evoke calmness and align with the studio’s therapeutic approach. Chakra colors were incorporated into the design, reinforcing the idea of inner balance through both yoga and psychotherapy practices. Furthermore, stylized representations of Hindu deities, each symbolizing a specific chakra, were integrated into the packaging. These deities were carefully designed to reflect the energy and qualities associated with each chakra, adding a deeper connection to the spiritual elements of yoga and meditation. Each product serves as an extension of the studio’s mission to offer a holistic experience, both in-studio and in daily life.

SoulSpace combines yoga and psychotherapy to offer a unique approach to mental and physical well-being. The visual identity developed for the brand draws on the concepts of mindfulness, personal space, and inner calm. A clean, minimalist design was chosen to echo the core values of the studio—serenity, focus, and balance.

The branding extends beyond the studio, incorporating product designs for everyday wellness essentials. The packaging for each product was designed with intention, enhancing the user experience while maintaining a consistent brand narrative across all touchpoints. From yoga mats to candles, each product connects with the individual’s journey toward self-discovery and emotional balance. The use of chakra colors, along with stylized representations of Hindu deities associated with each chakra, emphasizes the brand’s holistic healing philosophy and its deep connection to spiritual practices.