Project: Website Redesign for a Swedish Construction Company Client: Artas General Contractor Date: June 2024 Role: UX/UI Designer, Web Strategist Technology: Framer, Figma, Google Analytics, Hotjar, Ahrefs, Google Search Console

Artas General Contractor, a key player in Sweden’s construction market, approached me for a strategic website redesign. The goal wasn’t about flashy tricks, but about building trust and optimizing performance. My process began with a deep dive into user behavior and search trends using tools like Hotjar, Google Analytics, and Ahrefs. We identified areas for improvement, focusing on simplified navigation, a clean Scandinavian aesthetic, and content that reflects real benefits for their clients.

Armed with data, I redesigned the website using a user-friendly interface. The focus was on a Scandinavian, minimalist design, with streamlined navigation to help users easily find what they need. I also optimized content to feature authentic customer reviews and industry-relevant keywords for better SEO performance. Through Google Search Console and Ahrefs, I created a targeted keyword strategy that helped Artas stand out against competitors.

The redesigned website delivered measurable results:

Improved SEO rankings and visibility, thanks to content optimization and targeted keywords.

Increased traffic as users spent more time on the site, exploring the clean and intuitive design.

Higher conversions, with users finding it easier to navigate and inquire about services.

Enhanced trust, as clients responded positively to the clear and authentic presentation of Artas’ capabilities.

Growth in inquiries, as more potential clients reached out through the improved contact forms and streamlined user journey.