Artas General Contractor, a key player in Sweden’s construction market, approached me for a strategic website redesign. The goal wasn’t about flashy tricks, but about building trust and optimizing performance. My process began with a deep dive into user behavior and search trends using tools like Hotjar, Google Analytics, and Ahrefs. We identified areas for improvement, focusing on simplified navigation, a clean Scandinavian aesthetic, and content that reflects real benefits for their clients.