Delinquente Studio embarked on an innovative branding and packaging project for Monu, a vegan milk brand dedicated to providing natural and pure plant-based milk alternatives Our mission was to create a brand identity that communicates the wholesome ingredients while capturing the youthful and vibrant spirit of Monu.

Our branding strategy for Monu was grounded in showcasing the purity of its natural ingredients, aligned with a fresh and energetic visual identity.

The Monu logo is a bold and playful design that perfectly embodies the brand’s youthful and vibrant personality. The custom typeface features smooth, organic curves, reflecting the natural origins of the product. The playful splash element above the "o" adds a dynamic touch, symbolizing freshness and vitality. This design is further enhanced by a contemporary black and white color, providing a modern and striking visual impact while ensuring versatility across various mediums.

The packaging design for Monu was crafted to highlight the natural and pure ingredients while maintaining a youthful and colorful aesthetic. Key features include:

- Vibrant Design Elements: The packaging boasts a playful and vibrant design, featuring bold, eye-catching colors and lively illustrations of the ingredients. This youthful approach aims to attract a younger audience and stand out on the shelves.

- Transparent Information: Clear and accessible labeling provides all necessary details about the product’s natural ingredients and nutritional benefits, ensuring transparency and trust.

- User-centric Design: The packaging is designed to be both aesthetically pleasing and practical, with ergonomic features that enhance user convenience and experience.