Amore, a skincare brand

Delinquente Studio embarked on a refined branding and packaging project for Amora, a skincare brand dedicated to offering products made from natural and pure ingredients. Our aim was to create a sophisticated brand identity that reflects Amora’s commitment to high-quality, sustainably sourced ingredients while maintaining a clean and elegant aesthetic.

The branding strategy for Amora was centered around the core values of purity, natural beauty, and sustainability. We crafted a brand identity that appeals to eco-conscious consumers who prioritize the integrity of their skincare products. The name "Amora," evoking a sense of love and passion for nature, aligns perfectly with the brand's ethos of pure and nurturing skincare.

The Amora logo is a minimalist yet elegant design, featuring a sleek, serif typeface that exudes sophistication and timelessness. The understated elegance of the logo reflects the brand's focus on purity and quality. The black and white color scheme underscores the simplicity and natural essence of the brand, making it versatile and easily recognizable.

The packaging design for Amora was developed to convey the natural and pure ingredients of the products while maintaining a luxurious and modern appearance. Key features include:

Clean and Elegant Design: The packaging features a minimalist design with a focus on clean lines and subtle textures, creating an upscale look and feel. The use of neutral tones emphasizes the natural purity of the ingredients.

Informative Labels: The packaging includes clear and concise information about the product’s organic and wildcrafted ingredients, ensuring transparency and trust. The labels also highlight key certifications, such as being vegan and sustainably sourced.

Sophisticated Typography: The elegant typography used on the packaging complements the overall minimalist design, enhancing the brand's refined image.

Amora’s visual identity extends beyond the packaging to include a cohesive brand presence across all touchpoints. This includes a streamlined and elegant website, a sophisticated social media presence, and beautifully designed marketing materials. Consistent use of typography, color schemes, and imagery ensures that the brand is instantly recognizable and memorable.