Real Client Project: Scoops Typography

Real Client Project: Scoops Typography Logo

In My Scoops Era is a playful brand created to bring joy, nostalgia, and fun to every customer experience. The client wanted a bold, memorable identity that felt modern, cheerful, and highly recognizable while appealing to both children and adults. The goal was to create branding that would stand out across packaging, merchandise, social media, and retail displays while capturing the excitement of choosing your favorite sweets.

Working closely with the client, I developed a complete visual identity centered around expressive typography and a vibrant color palette. The oversized lettering creates a confident, eye-catching focal point, while the soft pinks, warm browns, and creamy neutrals evoke classic colors and create a fun yet polished aesthetic. The identity was designed to be flexible across a wide range of branded applications, from apparel and gift packaging to promotional graphics and digital marketing.

Every element was created with consistency in mind, helping establish a cohesive visual presence that customers can instantly recognize. The result is a brand that feels energetic, approachable, and memorable while supporting future business growth across multiple products and marketing channels.

Project Deliverables

- Custom primary logo - Secondary logo/submark - Color palette & typography - Brand guidelines - Social media concepts - Mockups & brand applications

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"Miranda did an amazing job on my logo! Her design matched my brand exactly and was delivered incredibly fast! I absolutely would recommend her and will reach out to her for future projects!"