Real Client Project: Wool Logo The

Real Client Project: Wool Logo

The Wool Haven is a handcrafted fiber arts brand specializing in yarn, crochet, knitting, and handmade creations. The client wanted a warm, inviting brand identity that reflected the comfort, creativity, and craftsmanship behind handmade goods while feeling modern, feminine, and memorable. Working closely with the client, I developed a complete visual identity inspired by the textures and traditions of fiber arts. The custom logo incorporates a ball of yarn that forms the outline of a cozy home, symbolizing creativity, comfort, and the feeling of home found in handmade pieces. Soft blush pinks, warm neutrals, and rich brown tones create a welcoming, handcrafted aesthetic that feels timeless while remaining versatile across both print and digital applications. Every element was thoughtfully developed to help establish a recognizable and professional brand while preserving the warmth and personality of the business. Project Deliverables • Primary logo • Secondary logo/submark • Custom color palette • Typography selection • Brand guidelines • Product packaging concepts • Social media graphics • Brand applications & mockups Client Review ⭐⭐⭐⭐⭐ "Working with Miranda was a pleasure! She was quick, patient, and I love the final product."