AI-Driven Global Smartphone Sales Strategy

AI-Driven Global Smartphone Sales Strategy Optimizer

An end-to-end ML project used four years of global sales data and 132,000+ simulations to optimize pricing across 52 countries, identifying the exact product, channel, and price to maximize profit. Key findings: the “Discount Myth”—discounting has almost no effect on volume but erodes margins; switching from blanket 20% discounts to AI‑optimized pricing yields a 15.1% revenue gain (about $73,993 preserved per simulation). The B2B channel is optimal in 90% of markets. The production XGBoost model achieves 99.73% accuracy, and ultra‑premium products (notably the Samsung Neo QLED 8K) consistently generate the highest revenue.