Post-Purchase Flow for 'HomeNest' (Home Goods Store)
Overview: I built a post-purchase email flow for 'HomeNest,' a fictional home goods store. This flow encourages customer retention by offering cross-sell product recommendations, asking for product reviews, and introducing a referral program to drive new customers.
Goal: Increase customer lifetime value and drive repeat purchases.
Strategy:
Email 1: Order confirmation with cross-sell product suggestions.
Email 2: Request for product reviews 7 days after purchase.
Email 3: Introduction to referral program with incentives for sharing with friends.
Email 4: Discount on the next purchase, sent 30 days after purchase.
Potential Outcome: Expected to increase repeat purchase rate by 10-15%, potentially adding $5,000 in monthly sales.
Skills Used: Klaviyo segmentation, automation, cross-selling strategy, retention marketing.
Attachments to Include:
Screenshots of the post-purchase flow in Klaviyo.
Mockup emails for order confirmation, product review requests, and referral program.
Visual showing the potential uplift in repeat customer purchases and referral program signups.
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Posted Oct 21, 2024
Post-purchase flow to boost repeat purchases and customer retention through cross-sells, review requests, and referral incentives.
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