Overview: I built a post-purchase email flow for 'HomeNest,' a fictional home goods store. This flow encourages customer retention by offering cross-sell product recommendations, asking for product reviews, and introducing a referral program to drive new customers.

Goal: Increase customer lifetime value and drive repeat purchases.

Strategy:

Potential Outcome: Expected to increase repeat purchase rate by 10-15%, potentially adding $5,000 in monthly sales.

Skills Used: Klaviyo segmentation, automation, cross-selling strategy, retention marketing.

Attachments to Include:

Screenshots of the post-purchase flow in Klaviyo.

Mockup emails for order confirmation, product review requests, and referral program.

Visual showing the potential uplift in repeat customer purchases and referral program signups.