Welcome Series for 'GlamBoutique' (Beauty eComme)

  Overview: I created a 5-step welcome email series for 'GlamBoutique,' a fictional beauty store. The goal of this flow is to engage new subscribers, introduce them to the brand, and incentivize first-time purchases through personalized recommendations and a welcome discount.

  Goal: Convert new subscribers into first-time buyers.

  Strategy:

Email 1: Welcome message with brand introduction.

Email 2: Highlight bestsellers and top-rated products.

Email 3: Educational content showcasing how to use the products.

Email 4: Social proof—customer testimonials and reviews.

Email 5: Final email with a limited-time discount for first purchase.

  Potential Outcome: This flow is designed to increase first-time customer conversions by 20-30%, potentially adding $8,000 in monthly revenue.

  Skills Used: Klaviyo automation, customer journey mapping, email copywriting, segmentation.