Bank Credit Card Recommendations

The Mitron Bank Credit Card Analysis Project aimed to guide the bank in launching a new credit card line. Analyzing a dataset of 4000 customers from five cities, the project focused on online spending habits and demographics. Using Power BI, Python, and Excel, it provided detailed customer segmentation, insights into spending and demographic trends, and a data-driven interactive dashboard. Key results included customer segmentation clarity and actionable recommendations for customized credit card features and targeted marketing strategies. Continuous data analysis was advised for adapting to market changes. The project's success hinged on effectively presenting findings to stakeholders, particularly Mr. Bashnir Rover's team.