The Glide Group | Website Redesign & Digital Identity
Francis Jorge Asilum
The Glide Group Digital Evolution
Healthcare and clinical websites are notoriously predictable often built on cold, outdated layouts, uninspired stock imagery, and blinding white backgrounds. When tasked with the website redesign for The Glide Group, an advanced podiatry and lower limb health clinic in Australia, the objective was clear: completely disrupt the traditional medical aesthetic.
Industry ─ Healthcare & Wellness
Location ─ Australia
Year ─ 2023
Challenge and Approach
The Glide Group Digital Evolution
The challenge was to transition a specialized healthcare practice away from these predictable industry tropes and position them as a sophisticated, tech-forward authority.
Our approach uses a System-First Design Architecture. By utilizing a premium, off-black foundation, structured typographic grids, and a clean, editorial layout, we treat patient information as a cohesive extension of the brand. This ensures the digital experience feels intentional, modern, and highly trustworthy, proving that clinical clarity and cutting-edge design can seamlessly coexist.
Scope of Work
Brand Alignment & Positioning
Website UI/UX Redesign
Design System Development
Booking Flow Optimization
Like this project
Posted May 31, 2026
The Glide Group is a highly specialized, premium allied health practice based in New South Wales, Australia, with clinical locations in Bella Vista and Westmead. Unlike general, old-school medical practices, they treat the human body "from the ground up," focusing on advanced biomechanics, lower limb health, and evidence-based podiatry.
