A modern, user-friendly website that connects customers with local flower shops and expert florists. The platform should emphasize visual appeal through high-quality photography while providing valuable content and seamless ordering experience.
Target Audience
Primary: adults 25-60, focusing on millennials and working professionals
Gender: primarily women, with targeted features for male customers during holidays
Location: urban areas with busy professionals
Purchase behavior: mix of special occasions and everyday gifting
Deliverables
Website Design
Clean, fresh, and aesthetic interface
Responsive design for desktop and mobile
High-quality image galleries of flower arrangements
Easy-to-use shop directory and search functionality
Content Features
Curated list of top-rated flower shops
Florist profiles and expertise showcase
Event-specific arrangement recommendations
Educational articles about flower selection and care