Created as the primary target for ongoing PPC and content marketing campaigns, this lead capture page needed to both educate and intrigue visitors. The page introduced BOE Texas, shared helpful resources, and provided easy access to a mortgage broker.

BOE’s Loan Products page serves as an intro course to the confusing landscape of home loan types. Visitors are presented with a few high-level differences between the loan types and given instant access to start the application process or contact a representative.

This social media campaign was crafted to leverage the individual social media followings of twelve of BOE’s loan officers. A set of six custom templates were created, then replicated across the twelve loan officers for a total of 72 social graphics. With graphics in-hand, each loan officer could then post to their individual social networks. 

To keep BOE top of mind with its audience, a steady stream of social graphics were regularly created and posted to their social accounts. Post graphics highlighted BOE’s top producers, client testimonials, employee birthdays, and other noteworthy BOE news.

A series of three custom BOE t-shirt designs were created as a fun and casual way to promote the brand. Shirts were ordered in a wide range of sizes to be handed out to BOE staff and guests.