As ADI’s fastest growing market, the time had come for a visual overhaul of their Healthcare catalog. Consisting of over 1,500 existing items, the update needed to balance a modern aesthetic with a highly structured set of data.

These flyers highlight the key features, benefits, and real-world applications of ADI’s healthcare products. Careful attention to hierarchy and layout ensure information is easily digestible, and facilitates meaningful conversations between sales reps and potential buyers. Ultimately, these flyers fostered increased sales and a deeper understanding of the products’ value.

The biggest goal when redesigning the Hospitality catalog, was to give products some breathing room and slow down the reader’s pace. Items that were previously compressed together in rigid tables are now spread out across multiples pages; partnered with beautifully reshot images. In total, over 40 new photos and 20 new pages were added.

VonDrehle partnered with ADI to market and distribute its TRANSCEND lineup of paper products and dispensers. To kick off the partnership, a brochure was created to showcase the product lineup to ADI’s market.

A series of print ads were created to run in industry magazine publications. These ads featured different ADI benefits and products, getting the brand in front of decision makers.