An internal tool for Zillow account managers to manage builder accounts and keep Builder Dashboard data accurate.

Feed Dashboard is an internal tool for Zillow account managers to manage builder accounts — assigning customers, linking corporations and divisions, verifying communities, and keeping Builder Dashboard data accurate.

I partnered with PM, engineering, and account managers to map the end-to-end workflow, validate tasks, and ship an MVP focused on the highest-impact operations.

The relationship between accounts, customers, and billing is complicated — tasks span multiple teams with no single place to see status or complete work. Adding a community was a long, error-prone process.

Early ideas included full builder impersonation (like zillow.com), but that would balloon scope. The team needed a focused tool with clear indicators and workflows managers could trust.

We mapped the customer journey with stakeholders, defined a user flow for the primary scenario, and sketched options with account managers. Prototypes explored impersonation and full community-building flows; dev and stakeholders aligned on MVP scope.

We shipped a unified dashboard with consistent status cues, focused task layouts, and guided flows for the operations account managers run every day.

Split UI for assigning customers

Nested corporation/division linking with confirmation

Progressive disclosure for community verification

Minimal pay-status syndication with explicit state

Refinements from user and team feedback after launch.