Caffè Haus Instagram Revamp
Silvia Rojas
Caffè Haus is a cozy coffee shop and bakery located in the vibrant neighborhood of Gràcia, Barcelona. Known for its warm interiors, specialty drinks, and small-batch bakes, the café attracts both locals and visitors seeking slow mornings, quiet workspaces, and a calm place to reset.
The brand blends minimalist design with genuine warmth, offering a refined yet playful experience that feels thoughtful and unpretentious. Pets are always welcome.
The Challenge
Key challenges included:
Inconsistent visual identity across social platforms
Low engagement despite a loyal local customer base
No clear storytelling around their USP (specialty drinks, bakes, dog-friendly policy)
Instagram was used mostly as a photo dump, not a brand-building tool
They wanted social media to feel like an extension of the café itself calm, intentional, and quietly charming.
Objectives
Build a cohesive and recognizable Instagram presence
Increase local awareness and engagement
Highlight specialty drinks, bakes, and café culture
Create a brand voice that feels playful, calm, and refined
Encourage saves and shares
Like this project
Posted Feb 19, 2026
Developed a cohesive Instagram presence and strategy for Caffè Haus to enhance branding and local engagement.
