Silvia Rojas's Work | ContraWork by Silvia Rojas

Silvia Rojas

Social Media Strategist | Brand Voice & Community Growth

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Acqui Terme, Italy

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Acqui Terme, Italy

Instagram Strategy & Brand Development for Luna Yoga Studio

Caffè Haus Instagram Revamp

Multi-Brand Social Media Management (Agency Portfolio) Collaborated with agencies such as ICUC Social, EMF Media, NexStep Media. Type: Global agency clients across tech, lifestyle, hospitality, and consumer brands. Description: Led the social media strategy, content planning, community management, brand voice development, brand reputation, social listening, influencer and partnership collaborations, and performance reporting for multiple international brands. Platforms: Instagram, Facebook, X, LinkedIn, Youtube, Reddit, TikTok.

Cover image for Influencer and Partnership Campaigns
Clients: ICUC

Influencer and Partnership Campaigns Clients: ICUC Social, EMF Media, SuperStudio, NexStep Media. Description: Managed influencer partnerships and campaigns, including creator outreach, coordination, content approval, and performance tracking. Ensured brand voice and campaign goals were maintained across multiple platforms. Platforms: Instagram, Facebook, Youtube, TikTok.

Content Strategy and Brand Voice Development Clients: SuperStudio, EMF Media, NexStep Media. Description: Created content strategies, content calendars, and brand voice guidelines for lifestyle and digital brands. Produced written and visual content, including social posts, blog articles, and multimedia assets. Platforms: Instagram, Facebook, X, LinkedIn, Youtube, TikTok, Blog, Canva, Figma.

Cover image for Reputation and Crisis Management
Clients: ICUC

Reputation and Crisis Management Clients: ICUC Social, EMF Media, SuperStudio. Description: Handled social listening, negative feedback, and crisis situations for high-visibility brands. Developed response strategies and protected brand reputation while maintaining trust and professionalism. Platforms: Instagram, Facebook, X, LinkedIn, Youtube, TikTok, Reddit.

Cover image for Analytics and Data-Driven Optimization
Clients: ICUC

Analytics and Data-Driven Optimization Clients: ICUC Social, EMF Media, SuperStudio, NexStep Media. Description: Tracked performance across platforms, created reports, and used engagement, reach, and conversion data and other KPIs to refine content strategies and improve results over time. Tools: Native analytics, Sprout Social, Sprinklr, Hootsuite, SEMrush, Moz, Google Analytics, and more.