Private Gallery is a 30-year-old boutique in Fairhope, Alabama, featured in People, Good Housekeeping, and USA Today. Known for weekly inventory drops, expert outfit styling, and a welcoming atmosphere across all price points, the brand needed a digital experience that matched their legendary in-store energy.

Led brand discovery to understand their in-store customer journey — the weekly resets, outfit curation, and the styling expertise their customers trust — then designed a custom Shopify storefront with Shop the Look, wishlist functionality, and a homepage hierarchy built around newness and discovery.