[Brand Development + Packaging Design] True Hemp Science

• Re-Brand Strategy • Packaging Design • Naming Systems • Icon Systems • Digital Photography • Marketing Collateral • Digital Marketing Support • Copywriting • Trade Show Booth Design • Storefront Signage • Apparel Design

After 8 years of success in the CBD space, True Hemp Science had an established customer base and raving fans but their brand identity lacked coherence. There was no consistency in branding, messaging, labeling or marketing. They were seeing sales drop, unable to secure retail contracts and wanted to expand into larger markets.

We started by re-defining their core messaging and identifying their USP, then moved into the design phase. Our goal was to help people understand the healing and awakening power of broad-spectrum cannabis products.

We renamed and redesigned the entire product line for over 35 products to help customers connect with the benefits more directly. We then created a wide-range of marketing materials to help THS communicate their value and stand out among the growing number of competitors in the space.

Through our comprehensive rebrand, True Hemp Science was able to expand into a larger shop with a completely new brand image, signage and a new approach to marketing and distribution. They've since seen a 30% increase in sales and have been accepted into a growing number of luxury retailers.