[Website + Packaging Redesign] Seven Cells

• Consulting • Packaging Design • Virtual Photography • UX/UI - Mobile Responsive Site • Web Design • Video Content • Marketing Graphics

An online pharmacy with doctors on staff that can approve prescriptions for “awkward” medications - sexual health, mental health, acne and hair loss.

Customers didn’t fully understand how the process worked. Packaging was poorly executed. Website was outdated. Sales dropped significantly after being banned for selling Ivermectin.

I had the challenge of creating more brand continuity, updating the product line to match their high-end price point and converting more visitors into customers. 

We approached the rebrand in phases, starting with holiday sales and promos to boost sales while we built out a new design and website infrastructure.

I worked cross-functionally with the marketing and development teams to develop copy, design assets and assign priorities for the rebrand. I redesigned all product packaging for over 35 products, created virtual photography to speed up the process, developed a completely new UX/UI and web design including robust landing pages for best selling products.

We started by replacing the outdated labels and photography, then created a custom UX experience to help customers understand their unique business model and establish more brand credibility.

We saw a 100% increase in sales over the Black Friday promo period. The new brand strategy and UX was rolled out in phases, building upon the new aesthetic. Their web and brand presence now speak more authentically to their target audience, creating deeper trust and authority. They've seen a significant increase in sales and growth overall.