2025 Halloween Limited Edition Collection & Print Designs

Role: Print Designer, Design Director, Fashion Designer, Graphic Designer, Art Direction, Trend Research

Challenge: Redefine Halloween for intimates brand, Woxer, known for comfort and playfulness, and unique print designs, moving beyond cliché motifs toward something darker, more artful, and collectable.

Concept: Drawing from AW25/26’s Circus Surrealism, Dark Magic, and Occult Allure trends, I designed a limited-edition capsule that explored the contrast between the eerie and the exquisite. The goal was to merge theatrical storytelling with modern wearability—creating prints that felt mystical, playful, and elevated while balancing customer requests from past years including cats, spiders, and ghosts.

Execution: Rhinestone spiders shimmer like jeweled treasures against liquid-red grounds, black cats with glowing eyes prowled through ghostly whites, and harlequin checks (not produced) distorted into surreal 3D knit textures. Starry playing cards and half-tone Halloween motifs layered through swirling gradients, building a world where magic and mischief collide.

Result: A Halloween drop that felt distinctively Woxer— artful, collectible, and emotionally resonant— proving that even themed collections can feel sophisticated, conceptual, and seasonally relevant.