Wx4 Submark Design for Woxer

Wx4 Submark Development & Design for Woxer.

The brand needed a visual mark that represented inclusivity beyond its original 'Women + Boxer = Woxer' foundation. The Wx4 submark was developed using rotated 'W's' symbolizing ambiguity, symmetry, and the four corners of identity within the brand’s growing audience. Designed to be versatile across digital, packaging, and community touchpoints, the mark provides an alternate visual shorthand for those who may not identify with the singular “W,” reinforcing Woxer’s mission of comfort, confidence, and connection— without boundaries.

Wx4 Submark Featured in Woven Label of 'Fly' Product and Campaign.