Brand Identity & Sales Page for Glow-Up Skin Edit

Portfolio project

Sara Gonz • The Yoga Designer

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✦ Beauty + Wellness ✦

Brand Identity & Sales Page for Rocio Olivares

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the brief

Design a cohesive brand and landing page for Glow-Up Skin Edit, a 12-week transformation program by Rocío Olivares. The goal was to create a clear, compelling identity and sales experience that communicates her 360 approach to skin, makeup, style, and mindset, while positioning the offer as structured, effective, and results-driven.

the solution

A conversion-focused brand and landing page designed to translate an emotional, insight-led message into a clear and engaging experience. The visual direction balances relatability with authority, supporting the storytelling while bringing structure to a dense offer. The page guides the user from frustration to clarity, reinforcing trust, credibility, and the transformation promised through a clean, intentional layout.

the deliverables

A complete brand direction alongside a fully designed landing page, including visual identity, layout, and hierarchy. Built to create a cohesive and compelling sales experience, aligning the brand and offer into a clear, engaging, and conversion-ready digital product. You can visit the live page here: https://glowupskinedit.framer.website/