Working with Irish agency The Tenth Man for Three Ireland, we produced a series of 360° campaigns spanning seasonal ads, in-store promotions, and social media. Launching with the 2025 Three Christmas Campaign, we followed with a series of regular promotional rollouts. Me as an Art Director, partnering with copywriter Ailbhe Conboy, we delivered cohesive visual storytelling and established a unified brand world for Three. The work successfully drove brand awareness, boosted engagement, and expanded the brand's reach to capture new target audiences.

I developed the art direction and design assets for their social media filters to celebrate Three's Christmas campaign and raise awareness for their sponsorship at Electric Picnic. The Electric Picnic filter was selected as Best Branded Lens 2025. Overall, the filter drove 49,679 shares, 5,012 saves, and 1.8 million impressions.

I directed the in-store video visuals to reflect Three’s brand purpose: creating a better-connected life both online and offline. Positioned in high-traffic shopping centers, the retail space acts as a serene getaway from a busy environment. To keep the experience intentional and unhurried, I introduced semi-surreal nature visuals into the Three brand world. This approach presents promotional offers through a calm, balanced aesthetic that informs without overwhelming the customer.

Working alongside the social media strategist from The Tenth Man and Three, I visually directed and created content ideas for a social media series under Three Ireland’s "All For Music" platform. In this series, we did street interviews with pre-concert fan queues, asking about their favorite artists alongside engaging questions we scripted and shared with Three Ireland. We also built a series promoting Irish artists, inviting them to discuss their work and give intimate performances at the 3Olympia Theatre.

Agency: The Tenth Man Client: Three Ireland