Central Square Built on Framer

When Central Square came to us, they had a big vision. We knew the project needed more, it needed a trust-building platform that could explain the offering clearly and convert interest into real bookings.

Our team started with a deep discovery phase:

We reviewed their existing website, marketing material and spoke with the sales team to understand buyer questions.

We identified the main drop-off points in the customer journey, most prospects were getting stuck at “Is this project right for me?”

From there, we mapped a conversion-focused flow:

A homepage that introduces the project in a single glance.

A location section that clearly shows why this address is prime.

Dedicated pages for spaces, designed like product cards for retail, office, and rooftop options.

A gallery that immerses users in high-quality renders and brings the project to life.

Clear conversion points on every page, brochure downloads and site-visit forms are never more than one scroll away.

The site was built entirely in Framer, optimized for performance and SEO from day one. We focused on accessibility, achieving Lighthouse scores above 90 across performance, SEO, and best practices, ensuring mobile visitors (a majority of their traffic) have a fast, smooth experience.

The end result? A future-ready platform that not only showcases the project but acts as a digital sales tool for the Central Square team. Their marketing team now has a central link they can confidently share in ads, WhatsApp campaigns, and email marketing.