OntarioLandlord | SaaS Homepage UX/UI

OntarioLandlord | SaaS Homepage UX/UI & Conversion Redesign

This project focused on redesigning the OntarioLandlord homepage to improve both user experience and conversion performance while maintaining the existing brand identity.

Rather than simply refreshing the visual design, the objective was to clarify the value proposition, strengthen trust, improve content hierarchy, and create a clearer path toward product adoption and demo requests.

The redesign transformed a feature-focused homepage into a more strategic experience built around clarity, trust, proof, and action.

Core Design Principles

Clarity over complexity

Trust before persuasion

Value before features

Proof before claims

Guidance over friction

Confidence through transparency

Action through clear decision paths

Key Improvements

Repositioned the value proposition for greater clarity

Improved conversion flow and CTA hierarchy

Redesigned information architecture and content structure

Enhanced trust, credibility, and product proof sections

Created stronger problem-solution storytelling

Improved visual hierarchy and readability

Mobile-first UX considerations

Developer-friendly implementation approach

Tools

Figma, UX/UI Design, CRO, Information Architecture, Wireframing, SaaS Design, Conversion Optimization

Role

Lead UX/UI & CRO Designer

Deliverables

Homepage Strategy, Wireframes, High-Fidelity UI Design, Conversion-Focused Content Structure, Responsive Layout System, and Developer Handoff Documentation.