Branding · Christianne Mariani
Marcela Bertolo
ABOUT
Christianne Mariani is a psychologist therapist focused on individual treatments in Vitória city and also for Brazilians in other countries. Starting a new moment that requests better communication, the branding emerges to translate this professional universe, allowing better service for her and her patients.
Freedom, choices, organizing, and mind are some words that describe Christianne's identity. The idea was to explore the concept through metaphors that bring these words visually. The symbol started with the freedom concept, with birds flying under the ocean image. The mandala means an abstract and complex world of thoughts that can fit and organize in each mind and persona. And the brain contours put the interception of those two concepts in the final format. The typography used is the Capitolium2 light, a modern type to balance all the abstract concepts. And the color palette has a gradient as the first element, with royal blue and turquoise, translating the deep rising to calm and mental clarity.
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Posted Jul 4, 2023
Branding for Christianne Mariani, a psychologist therapist focused on individual treatments.
