Crumbs Branding & Identity

The logomark consists of a bitten chocolate chip cookie to resemble the letter “C” for Crumbs. The negative space on the right creates the number 8 to depict the number of signature cookie flavors the company makes.

I designed different logo options including a vertical and centered layout. These would appear on packaging, social media graphics, storefronts, and more.

The logo is featured on coffee cups, bags, and small wraps for the cookies. The packaging design features a subtle pattern of the logomark.

The Crumbs logo is also featured on a sign on top of the cookie shop. The best logo for this case is the vertical layout with the logomark on the left and text on the right.

I also designed fun and playful graphics for Crumbs’s social media page. The branding is consistent with colors and imagery that best portray Crumbs’s essence.