Línea Alcántara — Brand Identity Redesign

Posted Sep 8, 2026

Línea Alcántara — Brand Identity Redesign Línea Alcántara is a Peruvian furniture brand dedicated to creating timeless spaces through handcrafted design and personalized furniture solutions. The challenge was to transform an established furniture company into a contemporary brand with a stronger visual presence, reflecting quality, sophistication and the emotional value behind every space created. Through a complete identity redesign, we developed a new visual language that connects craftsmanship, elegance and modernity. The project included: • Brand strategy • Logo redesign • Visual identity system • Brand guidelines • Stationery design • Corporate applications • Store branding • Packaging concepts • Digital communication • Uniform design • Vehicle branding The new identity was built around the idea: "Creating spaces, creating experiences." A visual system designed to position Línea Alcántara as a premium furniture brand capable of transforming environments through design.