Harbor Product Motion System & Launch Campaign

Harbor Product Motion System & Launch Campaign

Web Demo | App Store Preview | Social Media Growth

Project Overview

Harbor is the leading network connecting maritime talent with yacht owners and industry opportunities. I was commissioned to direct and execute an end-to-end motion design system covering the core web platform launch, the official App Store preview, and a high-converting social media campaign.

Core Objective

Translate complex platform capabilities into fast, premium, and cohesive visual narratives across web, mobile, and digital acquisition channels.

Creative Direction

The concept focused on translating a complex maritime ecosystem into an intuitive, high-conversion SaaS narrative. We addressed industry friction unvetted hires and fragmented management by positioning Harbor as the seamless, modern solution from the very first frame.

The visual direction focused on:

Clean UI animation | Minimalist tech aesthetics | Fluid motion pacing

This kept every screen clear, deliberate, and easy to understand at glance.

Process

1. Storyboard

Rough sketches for key frames | Mapping the app screens in order | Planning the timing for each cut

2. Visual Development

Preparing vector assets and UI elements | Defining brand colors and typography | Setting up clean scene layouts

3. Animation, Audio & Export

Smooth keyframe curves and motion easing | Adding UI sound effects and audio mix | Final renders optimized for web and app stores

Results

- Client approval on first review

- Successfully deployed across Harbor's launch channels

- Clear product understanding in the first 5 seconds

- High-conversion assets ready for paid campaigns

- Used as Harbor's primary product demo

Tools

Adobe After Effects

Adobe Premiere Pro

Adobe Illustrator

Figma (UI assets & layout)

Let’s turn your product into clear, high-converting launch assets.

📩 Contact: business@franko02.com

🌐 Web: https://frankoperez.framer.website/

💼 LinkedIn: Franko Perez