Branding for Noise-Removal Conference App
Raza Khan
Confu is an app that clarifies voice and removes noise during large-room meetings using AI.
The challenge was to design an identity that is bold and fun so that it could visually stand out from its strong competitors like Zoom and Google Meet.
The wordmark of Confu features a rectangular shape symbolizing a mobile device, effectively enclosing the word "Confu" to convey the app's promise of free and secure communication, devoid of disturbances.
Additionally, the word is divided into two sections, with the lower portion being larger than the upper part, symbolizing Confu's ability to enhance sound clarity and make it more audible.
The visual language of Confu is inspired by the concept of enhancing sound clarity and eliminating noise. This is reflected in the design elements that symbolize the app's ability to improve the quality of sound signals.
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Posted Jul 22, 2023
Logo and brand identity design for an AI-based startup that removes communication hurdles during large meetings.
