The Farms, a brand known for its natural, fresh, and certified USA and EU organic food products, faced a challenge due to its outdated branding, which did not accurately reflect its brand personality.

This lack of cohesiveness was negatively impacting the brand's sales. To address this issue, a new brand identity was created that aligns with The Farms' core values of providing fresh, natural, organic, and premium products.

The new logo design incorporates serif and all-caps letterforms, which convey a sense of sophistication and modernity. The letter "T" in the word "The" features a curved arm resembling a plant, while the letter "F" extends its leg, further emphasizing the natural and organic aspects of the brand.

These subtle design elements contribute to a wordmark that is both scalable and visually striking while maintaining an overall sense of elegance.