The client. Bermellón is an art space for creation where independent artists can create masterpieces and experts can develop their workshops. It aims to position itself as the "third place" where artists can network, as well as create, store, display, and even sell their artworks.

Objective. This project’s objective is to create an identity that inspires creativity deliberately. The concept of bermellón comes from a color that represents authenticity, joy and unhinibition. It intends to connect with experienced artists as well as amateurs, to create an art hub.

Solution. A warm color palette, sans-serif font, and soft isotype lay the foundations for a fresh brand that provides a creative oasis amidst daily life chaos. For this project, a business model has also been developed to identify the services that Bermellón will provide for each partner.

Keywords. Art / Workshop / Creator space / Naming / Logo / Brand Identity / Business model