Bech Type — Website Redesign & Brand Identity

Bech Type is a Swedish typography company making high-quality typefaces. Their existing website didn't reflect the caliber of their work: the design felt dated, the font browsing experience was clunky, and the checkout process created friction that cost them sales. They needed a full brand and web overhaul that would make buying fonts as enjoyable as using them.

I started with a brand audit to understand what was working and what wasn't. The core identity had potential, but the visual execution needed a complete rethink. I redesigned the brand presence (color system, typography pairings, custom graphics) and then rebuilt the entire site in Webflow.

Key design decisions:

Clean, minimal layouts that let the typefaces speak for themselves

Intuitive font browsing with clear categorization and preview tools

Streamlined checkout flow: listings, cart, and payment all simplified

Custom graphics and icons that add personality without cluttering the experience

Fully responsive design tested across all devices

The redesigned online store makes buying fonts simple. Clear font listings with live previews, a straightforward cart system, and secure Stripe payment integration. The goal was to remove every unnecessary step between "I like this font" and "I own this font."

I designed custom graphics that reinforce the brand's personality across the site. These aren't decorative filler; each graphic serves a purpose, whether it's guiding attention, breaking up content sections, or reinforcing Bech Type's identity as a modern, approachable type foundry.

The new site gave Bech Type a digital presence that matches the quality of their typefaces. Easier font discovery, smoother purchasing, and a brand identity that positions them as a serious player in the type industry, not just another font shop.