Rooted in the idea of freedom, the visual identity centred around a bird in flight, symbolising growth, elevation, and a sense of possibility. This identity set the tone for the 2025 WeMoney Financial Wellness Summit, held in Australia (Sidney — Art Gallery of New South Wales), where over 200 attendees and leading experts came together to shape a national roadmap for financial resilience and redefine what a “fair go” means in today’s economic climate.