Psychology-Backed Sales Copy Techniques

Randy

Randy Harrison

Title
Want More Sales? Try These 3 Psychology-Backed Copy Tricks
Intro
You don't need fancy words to sell. You need the right ones - rooted in how people actually think. If you've
ever wondered why some copy works like magic, it's probably using one of these 3 tricks.
1. Loss Aversion (FOMO is real)
People hate missing out more than they like saving money.
[idea] Instead of: "Save 10%"
[fire] Say: "Don't miss your 10% savings - offer ends tonight"
2. Social Proof = Instant Trust
We're wired to follow the crowd. Show that others trust you.
[idea] Use lines like:
- "Trusted by 10,000+ customers"
- "As seen in..."
- "Join a growing community of [your niche]"
3. Be Specific or Be Ignored
Vague = forgettable. Specific = believable.
[idea] Instead of: "Get results fast"
[fire] Say: "Lose 5 pounds in 21 days - no gym required"
Wrap-Up
The best copy doesn't sound "salesy" - it just speaks to how people actually think. Start using these tricks and
watch your words do the heavy lifting.
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Posted Jul 9, 2025

Created sales copy using psychology-backed techniques for Scoski Creative.

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Timeline

Jul 3, 2025 - Jul 3, 2025