Stooorm Store Branding

Natalie Lukatsky

Brand Designer
Graphic Designer
Logo Designer
Adobe Illustrator
Adobe Photoshop
Procreate

Stoorm

New concept store which brings authentic style as a core value. Producing casual clothes for urban life with attention to natural materials and sustanable fashion. 

Task

Brand identity creation

Character

Unexpected, sharp, beautiful

Solution

Bringing nordic "Ø " in the name aimed to highligh sharp brand character and can be used separately. 

Dark colors and minimalistic palette with digital waves give emotional connection to storm and its power.

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