This is my body of work at Demandbase as the Creative Director from 2019 to 2023. A mix of creative marketing & brand highlights that covers most customer-facing projects for the company. I helped champion a rebrand in 2020 and a SECOND rebrand in 2022. (See separate project) Most of the work below reflects that.

We wanted a mascot for Demandbase, and I worked on how to incorporate it into the rebrand. A playful usage of the little icon mark in the new logo (and in the original logo), taking the "Ase" (Ace) out of "Demandbase," and utilizing a focus on the illustrative brand assets as the "pen" of the brand. We made Ace a cross between the playfulness of Disney's Tinkerbell and a determined paper airplane, which literally draws all the brand doodles we incorporated. It was well-received and really fun to build assets.

I hired some excellent animators to create the Ace animations, which I incorporated into the brand projects, brand motion project, and internal communications, such as Slack GIF messages. This really tied the brand identity together.

It was fun to thank the Demandbase employees by calling them out in our all-hands meetings. We got to share it on our social channels and celebrate our mission and the individual employees. I got one, too, which was fun. (And I got to make my own award—it killed the surprise, but it was fun to do regardless.)

A fun way to thank the Demandbase employees to call them out in our all-hands meetings. We got to share it out on our social channels and celebrate our mission and the individual employees. I got one too... which was fun. (And I got to make my own award... it killed the surprise, but, fun to-do regardless.)