Beyond Snack — Vocal for Local Video Ad

Beyond Snack is a homegrown snack brand built on locally sourced ingredients. They needed a video ad that captured the heart of their "Vocal for Local" campaign: celebrating the fact that every ingredient comes from local farms and producers.

The goal was simple but important: make people feel the story behind the snack, not just see the product.

I handled the entire production end to end. Concept development, scripting the visual narrative, shooting, editing, color grading, motion graphics, and final delivery optimized for social media platforms.

The ad needed to feel grounded and authentic, not corporate. I leaned into warm, natural tones and close-up textures of the ingredients to build a sensory connection. The pacing was designed for social feeds: quick enough to hold attention, slow enough to let the "local origins" message land.

I used hard cuts between raw ingredient shots and the finished product to create a visual throughline from farm to snack. Minimal text overlays kept the focus on the imagery, letting the visuals tell the story.

Here's the final ad:

Adobe Premiere Pro for editing and pacing

Adobe After Effects for motion graphics and text animations

The ad performed strongly across social media, driving engagement and reinforcing Beyond Snack's positioning as a proudly local brand.