Apperite — Apple Chips Branding & Packaging

A client who owned an apple orchard decided to turn his fresh apples into a packaged snack product — apple chips. He came to me with no existing brand, no visual identity, and no packaging. Just apples and an idea.

I built the entire brand from the ground up. That meant naming direction, logo design, color palette, typography, and full packaging design ready for production. The goal was to create something that felt natural and premium — a brand that communicated freshness and quality while standing out on a retail shelf.

The final packaging uses bold, clean typography paired with vibrant fruit imagery to immediately communicate what the product is. The color system ties back to the apple itself — greens and warm tones that feel organic without looking generic.

Everything was designed to work at shelf scale, from the front-of-pack hierarchy to the nutritional panel layout on the back. The result is a brand that took an orchard owner's raw idea and turned it into a retail-ready product.