Brand Identity for LEVELUP
Elodie Fontaine
LEVELUP FRANCE is a premium French education and coaching brand.
The Challenge
LEVELUP FRANCE entered a market crowded with personality-driven coaches selling their own success story. The founder had a different asset: a track record of 160 real projects guided over 4 years, built on method rather than charisma. The brand needed to look and feel like that difference, structured, precise, and credible, without falling into real estate clichés or "guru" aesthetics.
The Approach
I built the identity around one idea: mastery over improvisation. Every decision, from the geometric symbol to the color naming, had to reinforce structure and rigor rather than lifestyle marketing.
The wordmark pairs a rooted, geometric symbol with clean, confident typography, an intentional balance between technical precision and human ambition.
A compact monogram and icon-only version extend the system across smaller formats, social avatars, and app touchpoints, while keeping the same geometric DNA.
Icons and imagery draw from the mountain, a recurring metaphor for progression and elevation.
The result is a visual identity that signals authority through structure, not personality, positioning LEVELUP FRANCE as the methodical alternative in a market built on charisma.
I waited over two years to work with Nuria Studio, and it's probably one of the best decisions I've made for my brand image. I came in with an existing project, a proven service, and only one real starting point: the emotions I wanted my clients to feel. You turned that into a true visual universe. Nothing was left to chance: mission, vision, values, data on my target and existing clients, emotions, objections, the personality of the brand and its founder, logo, colors, and social media declinations. Even after following her work for two years, the result went beyond everything I expected. Thank you.
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Posted Jul 3, 2026
Brand identity for LEVELUP FRANCE, a premium education platform built on a rigorous, method-first approach that stands apart from personality-driven competitors
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